|
|
|
|
|
|
|
The Public Speaking List Machine
Do you do public speaking? Then you've got an automatic list machine!
Remember that in business, your fortune is in your follow-up. And publishing an ezine is the easiest, most automatic, and least expensive way to do this for you. The key is getting as many prospects on your list as possible -- ethically.
Whenever I'm the featured speaker at an event, I make sure to give the audience members an easy way to sign up for my ezine. There are generally three ways to do this:
1. The Signup Sheet
Mention your fabulous ezine and all the good stuff it will do for them. Then pass around a signup sheet to collect their names and e-mail addresses. At the top of the sheet, give an attention-getting headline, a 25-word ezine description, and your privacy policy.
It's amazing what peer pressure will do --- it's rare you'll see someone pass on your sheet without adding their name and e-mail! I even had someone who was already on my list sign up on the sheet at an event. She told me later she didn't want to look like she was the only one holding out. :)
2. The Presentation Notes
I've seen many speakers who use PowerPoint announce to the audience that they can get a free copy of the entire presentation if they simply hand in their business card. Then as an aside, they mention that you'll also get a free subscription to their ezine.
Sounds like a slam dunk, right?
However, when I've seen this in action, I notice that not everyone hands their card in, so this will ONLY work well if you give a dynamite presentation and the audience really wants a copy of it.
3. The Prize Drawing!
This one's my favorite.
It's amazing how grown adults go nuts when the speaker announces she/he is going to give away something for FREE. I swear you could raffle off toenail clippings, and people will climb all over each other to get their business card in the bowl!
When I speak, I'm usually selling my Boost Business With Your Own EZINE System, so what I do is first explain what that includes. Then, I'll throw in a bonus program, such as my Secret, Simple Formula to Writing a WEB PAGE That Sells.
After I review all the benefits these programs bring, I pause, smile, and say, "Who here would like to get this all right now... for FREE?"
This is when people jump up and go "Ooo, ooo, me! Me me me!"
I say, "Great, because I'm going to give away one now! Please get out your business cards, and my assistant Liz will come around and collect them. Make sure you have a chance to win! You'll also get a free subscription to my award-winning Straight Shooter Marketing ezine, which will give you tips on marketing your business online and offline."
(NOTE: I want you to actually rehearse saying this so it's extremely smooth and confident. Remember, they'll see your offer as YOU see your offer. You want them clamoring to get on your list!)
If it makes you more comfortable, you can tell the audience that if they do NOT want to be subscribed to your ezine, they can put a "NO" on their card. I did this for over a year, but I found that during that entire time of speaking to thousands of people, only ONE person had ever written "no"! So I don't even bother anymore.
My rule now is if you want the chance to win, you get signed up. Hey, it's tough love, but it's good for them. My ezine could change their life! :)
Remember, people you meet in person will be your MOST valuable subscribers, because they've already met you. And we're all more likely to buy from others whom we know, like, and trust.
© 2003-2005 Alexandria K. Brown
Online entrepreneur Alexandria K. Brown, "The E-zine Queen," is creator of the award-winning 'Boost Business With Your Own E-zine' system. To learn more about this step-by-step program, and to sign up for her FREE how-to articles and FREE audio class, visit http://www.EzineQueen.com
PWO, France - Jan 8, 2009
A casual reader of this piece might, however, want to know why article marketing is such a great way to drive traffic to one's site. ...
Ecommerce Journal
Ecommerce Journal, MA - Jan 8, 2009
Consider advertising on related forum or discussion board, email campaign, article and ezine marketing, etc. 5. Expand your promotional efforts – it takes a ...
Meadow Free Press, ID - 59 minutes ago
Once you have completed your report, begin marketing it to the world. Send it to your email list, everyone that has sent you offer’s, ezine authors, ...
MLN - The Raw Feed, FL - Jan 8, 2009
... original features and great action photography in baseball, hockey, basketball, and football. Just $11.99 per year for an e-zine like youʼve never seen!
Slashdot - 6 hours ago
An ideal case study for this would be the implementation of an e-zine site, for which prospective subscribers could view the homepage and other marketing ...
Meadow Free Press, ID - Dec 27, 2008
Perhaps the simplest and an easy way to generate money online is with writing online articles with reputable ezine directories.. Here is how you start if ...
Gather.com, MA - Dec 27, 2008
An ezine gives customers a reason to stick around, and you the opportunity to continue marketing to them. Ezines are easy to design and there are no ...
PR Web (press release), WA - Jan 8, 2009
Detour also offers a free quarterly e-zine, a weblog titled "Vignettes," and occasional events to launch products. Events are designed to be romantic and ...
PowerHomeBiz.com (press release) - Dec 31, 2008
They are both deeply interested in MLM and in the power of the Internet to build a Network Marketing business. He and his wife have been married for 46 ...
PowerHomeBiz.com (press release) - Dec 27, 2008
And how can I get traffic if I don't write those Ezine articles? My word, what about the landing pages? Hello, have you forgotten MySpace? ...
PARLOT.COM: Turnkey Money Making websites Want to become an article-writing machine? Here are a few... Read More The Bible tells the tale of the fishermen who were... Read More Here are tips gleaned from roughly 5 years spent building... Read More Learn how to write your newsletter in as little as... Read More "The money's in your list" - how many times have... Read More 1. Place testimonials for your ezine on your site.Your testimonials... Read More 1. Write articles that provide your readers with a list... Read More Would you like to have a newsletter with barely satisfied... Read More After you've spent countless hours creating and publishing your own... Read More ***1. FIRST PROMOTIONAL METHOD: Write ezine articles and submit to... Read More Your ezine builds customer confidence and trust when you give... Read More Now this has been very successful for me? It generates... Read More With all of the software creation products available these days,... Read More Are you ready to build your opt in email list... Read More If a visitor comes to your web site looking for... Read More Follow 10 simple rules of thumb, and you'll soon be... Read More E-courses are excellent sales tools and a great way to... Read More It's over. You've written your ezine article, sent it out... Read More Would you like an Internet Marketing tool that can put... Read More If you have an ezine or online newsletter you want... Read More If you publish an email newsletter, do you convert the... Read More When marketing ezines, most people use sign-up forms or pop-up... Read More 1. You will create residual income. For example, if you... Read More Many online business owners and marketers use a variety of... Read More Using newsletters for business development improves your sales and marketing... Read More
Article Marketing: How to Submit Your Articles at Turbo Speed
Fishing For Ezine Subscribers
Guaranteed Ways to Build Up Your Ezine List
How To Write A Newsletter
How to Increase Your Opt In List by 322% in 28 Days
10 Sure Fire Ways To Get More Ezine Subscribers
10 Great Ezine Content Tips To Increase Your Sales And Readership
How to Make Your Newsletter Have Raving Fans!
Five Ways To Promote Your Ezine
Three Ways You can Use the Ezines to Increase Your Sales
Top Seven Ways to Promote your Ezine
Generate Free Traffic Submitting Articles to Ezine?s
5 Ways to Use Your Software to Build Your Optin List and Get Traffic
Volcanically Erupt Your Online Newsletter, Ezine or e-Course Opt-Ins in No Time Flat
Newsletters - How To Build Your Subscriber List
Writing e-Newsletters ? Tricks of the Trade
Creating and Distributing E-Courses
Dont Forget About Your Old Ezine Articles
Ezine List Building-Wealth Mentor Teaches 5 Easy Steps To Skyrocket Your Subscriptions and Profits
13 Ways To A Build A List Of Readers Of Your Ezine
How to Make Your eZine Work for You Long After Its Published
Market Your Ezine Properly, So You Grab Every Visitor To Your Website
10 Reasons To Sell A Fee Based Subscription Ezine
Improve Your Online Network With A Powerful Ezine
How To Create Your Very Own Client Newsletter
Affordable and Reliable Web Hosting "The money's in your list" - how many times have... Read More One of the fastest ways to develop, build, and grow... Read More What if I showed you a simple way to increase... Read More Achieving success is clearly up to you, not to anybody... Read More 'Ezines are the most cost effective way to advertise your... Read More If you're like most ezine advertisers you wish to generate... Read More Follow 10 simple rules of thumb, and you'll soon be... Read More If you've just started publishing your own ezine then you'll... Read More Newsletters, or ezines, can be extremely effective marketing tools for... Read More A common question asked when you first set out to... Read More You find a Web site or receive an email about... Read More I can't think of a better way to sell your... Read More Now this has been very successful for me? It generates... Read More Do you have a fresh ezine ready to start taking... Read More The Bible tells the tale of the fishermen who were... Read More Newsletters really DO work! With just a small amount of... Read More If you are like most ezine publishers you want more... Read More I'm sure you have heard many online marketers touting the... Read More It's not enough to just sit around and expect that... Read More Once you've created a webzine, how do you get the... Read More Your ezine builds customer confidence and trust when you give... Read More Last year while researching a book on memorable speeches and... Read More It's over. You've written your ezine article, sent it out... Read More In my opinion, Electronic Magazine (Ezine) advertising is the greatest,... Read More 1. Submit your ezine to ezine directories.Ezine directories attract people... Read More
How to Increase Your Opt In List by 322% in 28 Days
5 Tips To Create A Kick-Butt Mini-Course That Pulls In Thousands of Rabid Subscribers... in a Flash!
3 Steps to Creating Your Own Ezine to Increase Web Site Traffic!
Achieving Success with Ezine Advertising
Ezines Are Effective In Advertising Your Online Business?
10 Ezine Advertising Strategies For Starters
Writing e-Newsletters ? Tricks of the Trade
Uncover 8 Secrets To Gaining More Ezine Subscribers Now!
Surefire Ways to Pack a Punch With Your Ezines & Newsletters
Newsletters in Plain Text or HTML - Which Work Better?
Grow Your Business with a Newsletter
Newsletter Publishing Tips
Generate Free Traffic Submitting Articles to Ezine?s
Practical Strategies To Boost Your Ezine Readership
Fishing For Ezine Subscribers
Success With Newsletters
Ezine Promotion, The Three Forgotten Tactics
Entrepreneurs - 3 Ways You Can Profit From Newsletters Without Writing Them Yourself
Article Distribution: How Will Your Results Vary?
How to Publicize Your E-Zine
Top Seven Ways to Promote your Ezine
How Your Advice Column Can Build Loyal Readers
Dont Forget About Your Old Ezine Articles
Ezine Advertising Strategy Exposed-16 Tips to Boost Your Profit
10 First Rate Tips To Getting More Ezine Subscribers
Ezine Marketing |