12 Powerful Ways To Use Autoresponders That Will Take YOU To The Top

If only I had known that autoresponders are a necessity to your online business when I first ventured online, I would have saved a lot of time and money. You have to automate in as many areas as possible and if used responsibly, autoresponders can be your best friend.

Your customers expect prompt replies to their email inquiries. But finding the time to answer every inquiry by hand will quickly eat all your time. The good news is an autoresponder is an inexpensive - or even free - method of quickly responding to your customers and prospects email.

Autoresponders are an effective and powerful marketing tool, allowing you to make contact with thousands of potential customers. This is an invaluable asset considering how many potential customers you usually have contact with before you make an actual sale.

Use your autoresponder to:

1. Publish a newsletter. Your newsletter can keep your visitors informed about your services or products, while building your reputation as a credible expert in your particular business.

2. Publish a newsletter only for your affiliates. Inform them of current sales you are running and of promotional material that your affiliates can use to increase their commissions. Include tips, advice, and techniques that your affiliates can use to successfully go out and promote your business.

3. Write reviews. Cover books, software, music, e-books, movies, etc., and put each review in an autoresponder. Review your affiliate programs, using a link to your affiliate's page in your autoresponder.

4. Create mailing lists. Inform subscribers to your articles when you've written new ones that they may want to publish in their own newsletter or website.

5. Automate your sales process. Use an ad to insure repeated exposure of your message. In your ad, put your autoresponder address where a visitor will be exposed to numerous marketing materials. This multiplies the chances of converting visitors into customers. For example, if you're selling a particular product, put testimonials about how spectacular it is on your autoresponder, and add a detailed, enticing description of your product.

6. Distribute advertising rates. Let's say you sell advertising on your website or in your newsletter. Set your autoresponder to send the information about rates and how to place an ad automatically to all prospects email addresses. Then have your autoresponder follow-up. It can also send notification of any special deals you are currently offering.

7. Distribute an email course. Just be sure that each lesson has quality content - not a sales pitch. Your content will do the selling for you, and will do it much more effectively. You can include tips centered on a different topic for each lesson, illustrating how your product will benefit the reader. Include the tangible benefits the visitor will reap by purchasing your product. Make sure to include a paragraph or two at the end of each lesson enticing your prospect to consider making a purchase.

8. Distribute free reports. This gives your visitor an idea of the type of information you can provide and the quality of your product or service. Make sure these reports are not sales letters or you will more than likely lose a potential customer than gain a sale.

9. Create trivia quizzes on your site and place the answers in an autoresponder. Your visitor will then be motivated to request your autoresponder. Or create a contest and have any visitors that enter send their responses to your autoresponder. Your autoresponder can be set-up to send them a confirmation of their entry.

10. Link to hidden pages on your autoresponder. For example, a hidden page could be your affiliate page that contains graphics, promotional articles, and text links that interested affiliates can make use of. Inform visitors that they may have free access to your affiliate page by simply requesting your autoresponder. You will then gather a list of visitors who may be interested in becoming your affiliates.

11. Use an autoresponder on your order page. Post a request form for visitors to be notified of special offers or discounts in the future. This creates a very effective mailing list that contains the names of people who are already your customers.

12. Put your links page on your autoresponder. It should contain up to fifty links that would be of particular interest to your visitors. Make sure to add your own promotional copy at the top or bottom of this page.

Now that you have proof that autoresponders can be used creatively to take you to the TOP, can you see how you will implement them to benefit your business?

Copyright (c) 2005, Melanie Burns -- All Rights Reserved Worldwide

Melanie Burns, founder of Internet-Business-How-To.com, has passion and dedication to assisting You to make Your Internet Business a Success! Join the weekly "Abundant Success Online" newsletter,mailto:aso-subscribe@internet-business-how-to.com (Permission to reprint this article in its entirety, including byline, is expressly granted.)

---

PARLOT.COM: Turnkey Money Making websites

Web Users Crave Familiarity

The sad truth is, general Web users would love it... Read More

How To Accept Credit Cards Online

Anyone with an online business, whether for auctions, services, or... Read More

5 Powerful Ways to Make Money Online with a Website

There are many ways to make money online and the... Read More

Complementary-Relational Linking and How It Could Save Your Internet Business

The concept of linking is that sites with common interests... Read More

Accepting Credit Cards For Your Online Business

Did you know that one of the best ways to... Read More

Online Consumers ? What Are They Complaining About?

For many businesses, e-commerce represents a tremendous method for generating... Read More

Doing Business Online ? Private B2B Exchanges

Business processes are the building blocks of an enterprise. If... Read More

Delivering Information Products Through Paypal Automatically

Paypal is one of the wonders of the web. Never... Read More

E-Currency Exchange: The First Bonanza of the 21st Century?

The 21st century has introduced the world to a new... Read More

Selling Online for Newbies

If you are interested in selling online, it is quite... Read More

Expand Your Local Business Through the Internet

To obtain more local customers for your business, consider expanding... Read More

A Tale of Two Revolutions - Ecommerce: A Historical Perspective

The World As It Then WasThe dynamic economic growth of... Read More

Credit Card Merchant Account Basics

Knowing which credit card merchant account to get can be... Read More

How To Prevent Your 3rd Party Merchant Account From Suspension

What would you do if you were sent an email... Read More

Your Affiliate Web Site Is Built ? Now What?

When I first got my web site built, I thought... Read More

The Ecommerce Business Plan

Simply put, business plans can make or break your business.... Read More

Getting Started in ECommerce ? Part Two

In Part One we talked a little bit about what... Read More

How Merchant Accounts Can Save You Money

We all know that accepting credit cards is the key... Read More

Building eCommerce Websites That Work - Part 1

You want to succeed at eCommerce? Welcome to a very... Read More

Select a Niche Market for Ecommerce

Choosing a carefully pinpointed niche market should be one of... Read More

Stakeholder Analysis and Stakeholder Management

What is a Stakeholder?Try "define: Stakeholder" in Google and you... Read More

Ecommerce - Boost Your Business ROI

Did you know that over 90% of all online orders... Read More

Conducting Business through B2B E-marketplaces

Businesses, which are still sitting on sidelines and not doing... Read More

10 Reasons Why People Wont Buy A Second Product From You

1. You didn't follow up after the first sale. After... Read More

Dont give up on your business!

Summer must be when many work at home Mom start... Read More