Use eBooks To Expand or Explode Your Business

As we discussed in an earlier article the advantages of an eBook in conjunction with your web site are many.

You can use the eBook you produce to build your credibility in your area of expertise. No matter what product/s you sell or what service/s you provide, unless they are totally unique, there are many, many competitors out there selling the same product/s and service/s/. So what sets you apart? How you educate your potential and existing customers.

Let's face it, customer loyalty is not what it used to be. At one time people frequented the same retailers even if there was other competition. Today customers, especially those buying online, are not only looking for the best deal but they will also buy from someone they feel they can trust. This is even more important if you are competing against the "Big Boys", you know the chain stores that advertise all over the media. And yes they are online in a big way.

Giving your customers as much information about the products and services you offer, and how they benefit the customer goes a long way towards building that trust.

Producing an eBook and giving it away on your web site can help build your customer base. Those potential customers may not check out all of your pages or even read about how honest, knowledgeable and credible you are, but they just might download your free eBook.

You can do this by simply allowing anyone to download your eBook from your homepage or have anyone interested in your free eBook to fill in a short form with his or her name and e-mail address. Asking people for their e-mail address will deter some from doing so, and you will not get as many downloads. You can include a free newsletter offer in your eBook if you are looking for e-mail addresses for your "Opt-In" mailing list.

Depending what you include in your eBook, people who have downloaded it may revisit the eBook on a regular basis. If you are simply trying to sell them something with it, they will delete it. You need to include lots of free useful information so that they feel that they are being educated and getting some benefits from it.

If you think you are going to give away too much with your eBook just take the example of Dr. Ken Evoy. His free eBooks, The Masters Series is over 1,000 pages of free information. So how does he make any money you ask? He has built his credibility to the point where he known all over the Internet as the leading expert at business building. People buy his products because you know that he truly cares that you become successful.

In conclusion your free information filled eBook that you give away on your web site will help not only build your credibility but expand your business as well.

Read more articles by this author, about this and other subjects, here.

About The Author

Bob Power has been an Internet entrepreneur for longer than he would like to remember. He is currently on a voyage of learning, thanks to his readers, who have asked him to answer questions about topics they want more information on. You can see some of the surprising, and at times exciting results, and variety of topics and paths this has taken him on, or to contact Bob Power please click here.

These articles may be reproduced exactly as shown above. No revisions or changes are permitted.

In The News:

San Francisco Chronicle
CES09: Shortcovers looks to bring e-books to iPhone, others
San Francisco Chronicle,  USA - 7 hours ago
There are some book apps on the iPhone already but they mostly deal with classics. Shortcovers will be nice because it offers the latest books in e-form ...
Move over, Kindle, E-books have discovered smartphones KIVI-TV
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5 Shocking Things You Never Knew About E-books
Meadow Free Press, ID - 8 hours ago
If you have articles that you have already written about the subject you are promoting, you can easily combine these articles into one simple e-book. ...

Reuters
E-Book Market to Heat Up on Verizon Wireless
pocketnow.com, NY - Jan 7, 2009
Amazon won't be the sole e-book reader that will operate over a wireless cellular network. At CES, Verizon Wireless announced that a slew of e-book reading ...
Verizon plans rival to Amazon Kindle Rethink Wireless
How Verizon could succeed in the eBook business Computerworld
Verizon’s Open Network Starts Slow But There’s Hope GigaOm
Reuters - Mobile Entertainmentall 43 news articles

Novelist Sees (Green) Ghosts; Shannon Delaney Cozy Paranormal ...
PR Web (press release), WA - 19 hours ago
In a study from 2002 to 2007, the Association of American Publishers reported that e-books went up 55.7% in net sales. In contrast, mass-market paperback ...

Amazon: Kindle EV-DO e-book best selling electronic device
FierceBroadbandWireless, DC - Jan 4, 2009
Amazon.com said its Kindle e-book reader, which makes use of Sprint's EV-DO network to enable wireless shopping and over-the-air content downloading, ...
Ever-Evolving Technology Keeps Us Plugged Into Movies, Music, Even ... Hartford Courant
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Can a Cheap e-Book Save a Marriage?
Meadow Free Press, ID - Jan 5, 2009
You can find lots of these marriage-saving guides on the Internet as a low-cost downloadable e-book, on audio tape or even as a multimedia product on DVD. ...

Breakingviews.com What’s the Kindle Worth to Amazon?
New York Times, United States - 2 hours ago
Then there are e-book sales. If every existing and new Kindle owner were to buy two $10 books a month, and assuming a 15 percent margin on these sales, ...

OverDrive Announces 2008 Library Download Statistics and Milestones
MSNBC - Jan 7, 2009
Checkouts of OverDrive download audiobooks, eBooks, music and video exceeded 10 million items in 2008, and readers at more than 8500 OverDrive network ...

Darien Times
Books fly off shelves as library use soars
Bend Bulletin, OR - 15 hours ago
Joseph Hollander, of Bend, said he can get almost any book he wants and likes the convenient e-mail notifications that tell him when books are ready to pick ...
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CharlotteObserver.com
Ingram exec rides books' digital wave
The Tennessean, TN - Jan 4, 2009
Neither company disclosed sales figures, but e-book readers have been hard to find this Christmas, and analysts peg sales of Amazon's $359 Kindle at ...
Digital books for kids take off CharlotteObserver.com
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