Price your eBook to Sell Well

Q. The big question asked me in teleclasses or client sessions is "How should I price my eBook?

A. The big answer is "it depends."

Here's seven tips to help:

1. Determine your audience's need and demand for your book. If your book solves a particular problem for a preferred audience, it will sell well at any price. When you know your 30-60 second "Tell and Sell," you'll be more likely to know a proper price.

Let's say you have a book "Stop Divorce Now." Your tell and sell includes "Helps the nearly divorced audience, both men and women." That audience gives your book a slant, and makes it more valuable. In the "Tell and Sell" you must also include the benefits your book brings its audience. The top benefit of this book is that it stops divorce now.

No matter the number of pages, anywhere from 15-99, this kind of book will bring a healthy price. Maybe $39.95, maybe more.

2. Sell to your "wants it short, easy, and cheap to yield big profits audience. You can charge more than some general information book aimed at a general audience.

The 8 and 1/2 by 11" forty-page book "Write Your eBook or Other Short Book--Fast!" loaded with how to's and which specific steps to do first, along with hundreds of Web and email resources is well worth the list price of $24.95. The author puts it on discount several times a year for only $18.95, but it sells well at $24.95.

If someone wants to write and publish a book, this price tag is small for what it gives and the speed one can finish a short book to start making money within 60 days.

3. Know that eBooks bring as big a price as print books. Don't under price yours. Assign it the highest price you feel your audience can afford. If you don't sell many (remember to sell many you need to promote your books Online and on Web sites) try a lower price. Always start with the highest price.

4. Rethink your title to sell more books. Make it short and compelling, but be sure to make it clear. Three-six words will sell better than a really long title, although there are exceptions.

One eBook "High Traffic=High Web Sales" sells better than "How to Dramatically Increase your Web Traffic and Sales."

5. Know that "how-to" books bring a larger price than a story.

6. Price your personal growth and health books lower than the specific how-to books. Shorter eBooks such as 10-30 pages will easily go for $7.95 to $12.95. Longer ones can go for $15.95. This audience is huge, but your book has far more competition in this group. Think Chicken Soup for the Soul series, selling over 70 million.

7. Promote your eBook Online to catch the Online business people. Reach 1000's, even hundreds of thousands each day you submit a related article. They want all kinds of books. Learn how to sell more books by learning this kind of promotion.

Apply these tips to your print books too. You can make 1/4 to 1/2 your income from book sales if the price is right.

About The Author

Judy Cullins: 20-year author, speaker, book coach

Helps entrepreneurs manifest their book and web dreams

eBk: "Ten Non-techie Ways to Market Your Book Online"

http://www.bookcoaching.com

To receive FREE "The Book Coach Says..."

go to http://www.bookcoaching.com/opt-in.shtml

judy@bookcoaching.com

Ph:619/466/0622

---

PARLOT.COM: Turnkey Money Making websites

Top Ten Tips To Get Started Writing Your Book - Part 1

You are far more likely to successfully write and publish... Read More

20 Ways To Increase Website Traffic and eBook Sales

Here's a fast, easy list for you. Use it as... Read More

How to Reduce Credit Card Refunds from Digital Thieves

Can you encounter the number of times where a Credit... Read More

The REAL Info Products Secret and How to Get Out of the Cycle

Most "info-products" revolve around Internet marketing, and get rich quick... Read More

What Comes First - The Cover or The eBook?

One of biggest trend these days is related to ebooks.... Read More

10 Excuses for NOT Authoring an eBook!

Most people at one time or another have said to... Read More

Ebooks - How To Bring Them Into The Market

So, you have decided to start an ebook business. The... Read More

Ask and Ye Shall Create

How do you decide to create a new speech? A... Read More

How To Create Your Own Info Product

In the last article we talked about why informational products... Read More

Why Write an EBook?

It's not true that everything that has been said has... Read More

How One eBook Author Writes eBooks

How does this eBook writing process actually work for an... Read More

7 Secrets to Explode your eBook Sales! Part 4

Secret #4: Creating passionate articles will explode your eBook sales!Copyright... Read More

How to Leverage Your Business with a Free eBook

Free has a magical property of attracting even the most... Read More

Make Profits from FREE e-Books

E-books are one of the most beneficial and easiest ways... Read More

How To Get Your Article or Ebook Started Fast... Time Saving Tips To Get Your Writing Moving..

As we have all heard time and again (and it's... Read More

An eBook Publishers Dilemma: Should I Use PDF or Exe Format?

If you write and publish eBooks, sooner or later youwill... Read More

Ebooks are Promotional Powerhouses

Ebooks are fairly easy to produce, and their production cost... Read More

5 Tips To Help you start self publishing for profit

Here's a really simple way... to start your own business... Read More

Are You Using The Four Letter Word?

The most powerful word in the marketing dictionary is made... Read More

The Secrets to Writing Your Very Own Profit Pulling eBook!

I can guarantee that anyone can write an ebook. Everyone... Read More

Internet Marketing Online: 15 Smart Quick Ways To Profit From Ebooks

If you have an ebook, I can show you 15... Read More

How To Create and Market Your own E-Book

The Internet presents an amazing opportunity foranyone who knows how... Read More

Your First Step To A Digital Publishing Empire

There is only one way to climb a mountain -... Read More

A Brief History of the Book

"The free communication of thought and opinion is one of... Read More

Ebook Farming- A Definitive Guide to Your Ebook Creation (Ebook Review)

Why would you want to buy a book on writing... Read More