The Value of a Good Domain Name

Domain names to the internet are the as necessary as wheels on a car. All websites need a domain name; it is how your website is found on the internet by your potential customers. It is your unique identifier and two organizations can not have the same domain name. Your domain name is not really purchased or bought; it is actually leased for a year to 10 years.

Choosing a good domain name requires some thought, because picking a good name may be an important factor in getting return visitors to your site. You will want to keep it short and to the point, no more than 14 letters. This can help reduce the chance of a visitor mistyping your site and ending up on another site.

It is a good idea to choose a domain name that reflects the type of business you plan to do. You will use the name often in your website and if done right it can help you with promote your site with the search engines. What are some tips for choosing a domain name?

Tip 1 - Buy it early. Take a day or two to decide on your name. Think it through, but, don't procrastinate. Over 30,000 domain names are sold a day. Don't let someone else beat you to a good domain name.

Tip 2 - Buy your name in .com and .net. Let's say you buy domain name KCBBQ.com. Your competitor, who also sells Kansas City BBQ sauce, knowingly buys KCBBQ.net and maybe even KCBBQ.biz. Why would he do that? Isn't he limiting his own business by getting a name similar to yours and won't he confuse his customers? Don't think your competitor is innocent. He has just engaged in a domain name trick! He is not planning on conducting his primary business under these names. He bought those names to TAP into your business! Avoid this common newbie mistake and buy all the necessary domain names to protect your interests.

Tip 3 - Buy alternate domain names. Domain names are so cheap that it is affordable to practice this tip. Let's say you decide that you want to also buy KCBBQ.com and .net why not purchase KC-BBQ.com and .net. These other sites won't go to waste. You can point these sites to your main domain name KCBBQ.com and increase the traffic to your site.

Tip 4 - What if all good domain names are taken? You should consider buying a previously owned domain name. As we mentioned before domain names can be purchased for multiple years. Sometimes the lifecycle of a website comes to an end and the domain name already has a good page ranking with search engines. You can effectively buy yourself traffic without any work.

Tip 5 - If at all possible don't choose a domain name that is close to competitors, just because you like the name. For example, if there is a web hosting company called domainexpress.com, it is not recommended that you pick domain-express.com. Take some time think it out, but, don't wait too long picking your internet identity. It is a necessary exercise in defining your buisness and it can be fun. If you don't like it, the worst thing that can happen is that you -sell it; There are profits to be made in doing that too!

Tariq Giaziri
Head Developer
http://www.iamtq.com

In The News:


Los Angeles Times

Ex-eBay chief seeks to reclaim name in cyberspace
The Associated Press - 2 hours ago
Hall, a Democrat who described himself as a paid political writer and media consultant, said he registered the domain names for less than $10 apiece. ...
Former eBay chief considering run for California governor The Miami Herald
Meg Whitman Resigns from eBay Board, May Run for Governor AuctionBytes Blog
Meg Whitman Now More Retired from eBay Than Ever Gawker
Bad Ideaall 806 news articles

New York Observer

Condé Nast to Cityfile: Please Return Our Editors' Domain Names
New York Observer, NY - 6 hours ago
by Irina Aleksander on January 8, 2009 Since its inception, the gossip Web site Cityfile has been buying the domain names of powerful New Yorkers, ...
Conde Editors Get Their Precious Domain Names Back Gawker
all 4 news articles

Ping Golf Loses Ping.me Domain Name Arbitration
Domain Name Wire, TX - 7 hours ago
Pingify didn’t profit from this, and most registrars place similar parking pages on customers’ domain names. The panel didn’t seem to care that this was a ...

Negotiating the Domain Name Thicket
E-Commerce Times - Jan 7, 2009
By Jim Offner An Internet domain name can make or break a business, so choosing wisely is critical. Even pricey names may offer value that far exceeds a ...
Geek Trivia: Master of your (top-level) domain TechRepublic
all 3 news articles

Gambling911.com

Appeals court set to rule on Kentucky effort to seize domain names
Computerworld, MA - Jan 6, 2009
The appeals court is deliberating whether to uphold a lower court's approval of a state plan to seize Internet domain names belonging to 141 online gambling ...
Kentucky Online Gambling Domain Name Ruling Will Be Unenforceable Casino Gambling Web
2008 Year in Review: Kentucky Internet Gaming Squabble PocketFives.com
Kentucky Gambling Row Rages On Online Casino Reports
all 9 news articles

INTERNET LAW - Domain Name Disputes Involving Automobile Manufacturers
IBLS INTERNET LAW (subscription), CA - Jan 7, 2009
The World Intellectual Property Organization (WIPO) Arbitration Panels frequently find likelihood of confusion where domain names incorporate automobile ...

101domain Releases New Site, Services - Including ...
PR Web (press release), WA - Jan 7, 2009
Today 101domain.com launched a freshly-overhauled website along with a portfolio of new services, including internationalized domain name (IDN) registration ...

Companies Have Fiduciary Responsibility to Lock Down Domain Names
Domain Name Wire, TX - Jan 7, 2009
It would seem that protecting domain names — especially mission critical ones like CheckFree.com, Dell.com, Amazon.com, and ATT.com, would fall under that ...

Top Level Domains in 2008 - ME Domain Has The Fastest Growth 2008
OnlineCasino.org - 4 hours ago
Purchasing domain names, setting up of sites and new branding are all happening at world record pace, a pace that has caught many by surprise. ...

DomainPeople Accepts Preregistrations for .Tel Landrush Phase
PR Web (press release), WA - Jan 7, 2009
To help customers get the domain name they really want, DomainPeople has opened preregistration for .tel domain names in anticipation of the February 3, ...
domain names - Google News


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