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Customer Neglect
What have you done for your existing customers lately? Probably not much, if you are like most businesses.
I know that hunting new business is more of an adrenaline rush than working the business you already have, but it is not as crucial to your long-term success. The best new business program is delivering excellent service to existing clients. Let's review some things you might want to consider doing for current customers.
Really personal mail has become a thing of the past. Buck the trend and stand out. Send a hand signed and addressed card to your clients. This could be a birthday card or a "thank you for your business" card.
Create a special customer event. Invite customers to a non-commercial event such as a wine tasting, or an event that ties back into your core business. For instance, an outdoor retailer could host a free day of canoeing. It gives you a chance to get to know your clientele in a social setting. It also provides fodder for customers to talk about you.
Gather your customers' business cards and distribute them to people likely to use your customers' services. Write a note on the back that says "referred by (your business name here)."
Most businesses neglect their customers and it takes very little effort to stand above the crowd. So, take care of your current customers, and they'll take care of you.
Harry Hoover is managing principal of Hoover ink PR. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Focus Four, Levolor, New World Mortgage, North Carolina Tourism, TeamHeidi, Ty Boyd Executive Learning Systems, VELUX, and Verbatim.
MSNBC - 5 hours ago
Its ambition is to be the "preferred brand of personal communication services" thanks to a continuous focus on superior customer service. ...
Business Wire (press release)
Business Wire (press release), CA - 12 hours ago
(BUSINESS WIRE)--NEW Customer Service Companies, Inc. (NEW), the leading provider of extended service plans and buyer protection programs for consumer ...
Canada.com
YTN, South Korea - 1 hour ago
“Through continuous improvement in all aspects of customer service, we are striving for best-in-class performance in 2009. ...
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"More than ever, ensuring a high level of customer service is critical to a financial company's ongoing success," said Greg Billings, vice president, ...
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By Magdalene Landegent That's according to Joe Constance, the speaker who led seminars in Le Mars on customer service and building positive attitudes at ...
InternetRetailer.com, IL - 5 hours ago
58 in the Internet Retailer Top 500 Guide, says business is good despite the deepening recession because of new customer service initiatives the company ...
Albany Times Union, NY - 9 hours ago
I thought I lost all hope for good customer service after the holiday season we had. I don’t even want to count the horrific dining experiences when ...
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Faehling said the cuts will come mainly from groups that don't provide direct customer service. Customers for SEI's customer service and sales support ...
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