11 Things You MUST Know Before Hiring a Copywriter!

If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More

Kick-Start Your Juices

Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More

Can Honest Copywriting Succeed?

I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More

3 Reasons why Content is Still King

Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More

Fill Your Readers with Confidence

Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More

The Write Way To Grow Your Business

Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More

Step One for Copywriters: Understand WHAT to Say

Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More

Welcome Informed Criticism of Your Work

When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More

Dont Be Satisfied With Your First Draft

Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More

Four Things Every Web Site Headline Must Do

As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More

In The News:


Learn How to Write Web Copy and Develop an Online Marketing ...
PR.com (press release), NY - 4 hours ago
As an accredited Better Business Bureau (http://tinyurl.com/5m8hpw) publisher of direct-response copywriting and graphic design home-study programs, ...

Michelle Salater Writing and Editorial, LLC Launches New Website ...
Newswire Today (press release), UK - 3 hours ago
As a leading copywriting and online marketing company located in the Charleston, South Carolina, metro area, Michelle Salater Writing and Editorial, LLC, ...

Briar Copywriting Announces the Launch of a New eBook
UKPRwire (press release), UK - Nov 20, 2008
The UK's leading copywriter, Briar Copywriting, announces the launch of their new eBook '5 Simple Steps to Sensational Marketing'. ...

Small Businesses: Keep Ad Budgets Intact During a Recession
PR-CANADA.net (press release), Montenegro - 56 minutes ago
Businesses can still advertise and save money, however, by using less expensive marketing methods such as hiring a freelance copywriter to create online ads ...

Copywriting Grammar Ain't Perfect
MSNBC - Nov 10, 2008
The secret to copywriting success is adjusting your voice to match that of your target audience, and with that adjustment also comes changes in the grammar ...

Providence Journal

‘Mogul mom’ blogs on blending work, family
Providence Journal, RI - Nov 21, 2008
Allard said there are two basic kinds of mom-owned businesses, one selling a business service, such as copywriting or marketing, and the other trying to ...

Briar Copywriting Announces the Launch of a New eBook
Free press releases (press release), UK - Nov 20, 2008
The UK's leading freelance copywriter, Briar Copwyriting, has announced the launch of a new eBook, '5 Simple Steps to Sensational Marketing'. ...

AMV BBDO wins copywriting contest for Euston billboard
Brand Republic, UK - Nov 18, 2008
by Anne Cassidy, Campaign 18-Nov-08, 14:35 LONDON - A creative team from Abbott Mead Vickers BBDO has won Titan Outdoor's copywriting competition for the ...

New York Communications Firm Launches Website -- Aims to Educate ...
PR Web (press release), WA - Nov 19, 2008
The New York-based company, which provides marketing and public relations copywriting and search engine optimized web content, recently launched ...

Atlanta Public Relations Firm Write2Market Expands, Hires in Tough ...
24-7PressRelease.com (press release) - Nov 19, 2008
Write2Market, the Atlanta public relations and web copywriting agency, hires a new writer and plans to expand its web copywriting and web visibility ...
copywriting - Google News
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Copywriting Tricks: Nailing the Voice

Professional copywriters are well-familiar with what's commonly referred to as... Read More

The Number One Copywriting Technique That Makes Your Prospects Read Every Word You Write

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Who is Your Customer?

When you want to sell something?anything? you need to first... Read More

10 Keys to Copy That Sells!

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Writing Online In Two Syllables or Less

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Ripped content: well the term itself is self explanatory. Content... Read More

10 Tips for Aspiring Freelance Copywriters

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Some Important Tips On Proposals And Price

Here's a critically important copywriting technique I use when writing... Read More

Getting Over Copy Shock

A few weeks ago I wrote some copy for a... Read More

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How To Become A Freelance Copywriter In New York

As a freelance copywriter in New York, your work is... Read More

The Lost Art Of Fundamental Copywriting

What ever happened to good old fashion, fundamental copywriting? Has... Read More

7 Powerful Sales Copy Writing Techniques!

Your sales letter is the most important component in your... Read More

How To Take Your Freelance Writing Chances

Your initial freelance writing assignments are the best way to... Read More

No-Holds-Barred Conversation with Dan Lok - Part 1

Question: If you were starting out and had no references... Read More

Memorable Sales Copy -- How to Write it

Want to know the secret of creating MEMORABLE promotional copy?... Read More

Tomorrow?s Clichés Today

I went to Google and entered a couple of different... Read More

What a Ghostwriter Can Do for You

Do you ever have brilliant ideas for articles, books or... Read More

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I like to use power phrases when writing sales material.... Read More

Top 3 Rules for Writing Effective Copy

One thing all successful Internet marketers have in common is... Read More

Top 10 Ways For Copywriters To Overcome Writers Block

We all know that words have the power to persuade,... Read More

Copywriting Goldmine: One of 20 Insider Secrets to Great Copywriting

Each weekday during my Red Hot Copywriting Bootcamp, attendees (or... Read More

How To Write Direct Mail That Really, Really Works!

So, you have something you want to sell. It may... Read More

Making a Living as a Copywriter; Freelancing Versus Agency

So You Want To be A Copywriter?Wannabe copywriters often check... Read More

Ghostwriting: Your Questions Answered

Many people feel they have a story to tell or... Read More