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Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in... Read More
Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big... Read More
The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual,... Read More
Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but... Read More
Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is... Read More
Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isnąt in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about... Read More
When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few... Read More
You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks,... Read More
How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the... Read More
Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true... Read More

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PARLOT.COM: Turnkey Money Making websites To begin, let's define "Brand Identity," which is the combination... Read More Yes, yes, we've heard it all before... loads of life... Read More Quite often small business owners will ask me to reveal... Read More The best brands always try... Read More After more than a decade since the last attempt to... Read More Adored, respected and coveted by customers and organisations alike, corporate... Read More The new branding awareness is about when you take ownership... Read More Branding TodayHave you ever had a good brand experience? How... Read More Sometimes, new entrepreneurs are in such a rush to get... Read More Today, in many organizations around the world, branding is treated... Read More Successful Realtors know the importance of branding their identities into... Read More Marketing potential of any product is based on recognition and... Read More If you own a web-based business, you're probably aware of... Read More The one thing that everyone has in common is that... Read More The absolute foundation of your small business is your image.... Read More So you've decided to go for it-you're ready to choose... Read More The marketing director for one of my longtime clients used... Read More A corporate logo design should be highly instrumental in building... Read More You've probably heard that people buy products and services from... Read More Most people, when they hear the word branding, think logos... Read More Q: How important is the name of a business? Should... Read More Every small business needs it, but not many have it.... Read More One of the ways people get to know you is... Read More Brand equity can be defined in many different ways. I... Read More Small business owners learn many lessons the hard way -... Read More
Three Brand Identity Myths That Will Bring Your Business Down
Why Having A Niche Automatically Boosts Your Credibility - Become The Expert by Getting Focused
Differentiate and Dominate
The Brand Called You
FTC Reviews The Franchise Rule
Managing the Corporate Brand - a Reputation Perspective
The New Branding Awareness - A Value Based Concept
Branding Guru - Brand Identity Guru
Choosing The Right Business Name
Branding Strategy - Brand Identity
Branding Yourself To Increased Profitability
Jan Verhoeff: Brand Your Market
Articles: The Perfect Branding Tool
Creative Branding Increases Sales Through Company Recognition
Image is EVERYTHING
Picking The Design Company Which Is Right For You
Play it Again Sam
Corporate Logo Design ? 6 Keys to Success
Attract More Clients With A Brand Identity
How To Create A Brand That Sticks
Whats In A Name? When It Comes To Your Business, Plenty!
Hiring the Right Graphic Designer for Your Small Business
Setting the Right Price
Brand Equity
Trademark Your Business ? Lessons Learned
Affordable and Reliable Web Hosting When building a business as a brand it's important to... Read More If you own a web-based business, you're probably aware of... Read More Mascots are the unique dolls or puppets that help identify... Read More The number of complaints to the Federal Trade Commission on... Read More Have you ever watched 5-year-olds play soccer? It should be... Read More Branding your comapny should be the first thing a company... Read More There's been a lot of buzz lately about branding. But... Read More Well not everyone is aware that McDonalds also owns several... Read More The seventh in a continuing series of twice-yearly surveys by... Read More As consumers, we don't really think about the importance of... Read More Now that everyone has conformed to Living Your Brand on... Read More If you could have the secret recipe and all the... Read More Quite often small business owners will ask me to reveal... Read More What size is your Hummer? Hummers Come in All Sizes;... Read More This may come as a surprise... to you, but Branding... Read More Successful Guru marketers have a secret weapon that they use... Read More Measuring brand equity allows a company to establish a baseline... Read More Branding is a one hot topic, although it is wildly... Read More Branding is an application of appropriate marketing techniques in the... Read More Yes, yes, we've heard it all before... loads of life... Read More The name of your business is important--it's one of the... Read More Franchisors often have issues when they own a brand which... Read More Many businesses of today are often driven to compete... Read More I submit to you that Brand Name Identity in the... Read More Back to the era of the Hawaiian monarchy, the origin... Read More
Eye On The Pie: Branding From an Investors P.O.V.
Articles: The Perfect Branding Tool
Mascots ? The Killer Promotional Concept
Franchising is Virtually Fraud Free
Play Your Position! - The Only Way to Win in Business
Branding Your Business To Make More Money
What the Heck is Branding and Why Should I Care?
Multi-Brand Franchises in the QSR Sector
Wealthiest 10% of Americans Name Top Quality Brands for 8 Products in New Survey
The Importance of Branding - Can It Really Make a Difference?
Living Your Brand on the Web - Part 2
Brand Strategy - Brand Identity Guru
Differentiate and Dominate
Hummer is an Excellent Brand
Quick Tactics To Brand Your Business And Make More Sales
Brand Value - Brand Identity Guru
Brand Equity Building - Measuring Brand Value
Are You Brand Worthy? Are You Brand Worthy?
Brand to Sell Well
Why Having A Niche Automatically Boosts Your Credibility - Become The Expert by Getting Focused
Creating Powerful Names for Products, Services, and Your Business
Franchisor Policies for Unlicensed or Sold Territories
The Positioning of Success
Brand Name Identity in the Oil Business
Hawaiian Heirloom Jewelry
Branding |