Sell Your Book with Pennies

Imagine you share a huge penny jar with each of your potential readers. Every interaction with a reader either adds or subtracts pennies from the jar. When readers need your info (non-fiction) or entertainment (fiction), they will trade the jar for your book, but only if the jar is full. Overflow the penny jar, and your reader will buy nearly everything you write.

In The News:


China Daily

Coulter is 'Guilty' of nothing more than marketing
Milwaukee Journal Sentinel, WI - Jan 7, 2009
But these books and whatever "controversy" they bring both fade quickly. It's called marketing. And whatever else Ann Coulter may be, she's superb at using ...
Video: Ann Coulter's 'Guilty' CBS
Follow-up: Coulter's ban falls a wee bit short of a lifetime Examiner.com
Ann Coulter Comes Out Swinging on the Today Show Women on the Web
all 158 news articles

Time to rediscover Indian frugality: Nirmalya Kumar
Economic Times, India - 13 hours ago
In the book, Marketing as Strategy, I observed that many companies view marketing “as a big cost centre...or a charity: well funded in good times and the ...

Book of Lists 101: Hosted by Union Bank of California
Bizjournals.com, NC - 8 hours ago
... the Book of Lists at an upcoming FREE seminar hosted by the Puget Sound Business Journal and led by Circulation Marketing Representative Elizabeth Case. ...

Nearly Three-Quarters of New Car Shoppers Prefer to Buy American ...
PR Newswire (press release), NY - 23 hours ago
The latest Kelley Blue Book Marketing Research survey was conducted on Kelley Blue Book's kbb.com among 537 qualified respondents from December 8-14, 2008.
Car Buyers May Buy American! CNBC
all 11 news articles

Why Now is the Worst Time to Cut Your Marketing Budget!
NewsBlaze, CA - Jan 6, 2009
His first book, Marketing Strategy and Uncertainty (Oxford University Press), laid the foundation for the fusion of marketing and finance--an area he has ...

TharpeRobbins executive authors chapter in marketing book
Statesville Record & Landmark,  USA - Jan 7, 2009
According to a TharpeRobbin's news release, the book is "an insider's perspective on devising, developing, and executing effective long-term marketing ...

Local writer self-publishes children's book
Millbrook Round Table, NY - 8 hours ago
The company, she said, helps a little with the marketing. The book is then printed based on demand. "The world is negative enough as it is and it feels like ...

Publishers Weekly

BN.com Gets a President
Publishers Lunch Deluxe, Bronxville - 15 hours ago
He was director of school & library marketing at Disney Book Group. Vivian Chum has joined Prospect Agency as an agent. She is seeking romance, ...
Killick Moves to Kingfisher Publishers Weekly
all 2 news articles

Major US Book Clubs Switch to Hassle-Free Membership Policy -- No ...
PR Web (press release), WA - 5 hours ago
... years since Harry Sherman founded the Book-of-the-Month Club on the premise of what was later to become known as "Negative Option" marketing method, ...

Marketing Trends for '09: Execs 'Sick' of Web 2.0 — and Global ...
Marketing Vox News - 23 hours ago
Top Marketing Books & Resources The main sources of marketing inspiration remained nearly the same this year as last. Good to Great remained the most ...
book marketing - Google News


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