Sell More Books With an E-mail Newsletter

NOTE: Because many words in this article are likely to trigger sp^m filters, we've disguised them with symbols (e.g. sp^m). This will ensure a higher delivery rate if you use this article in your e-zine. If you're selling your book online, you're practically guaranteed to increase sales by publishing an... Read More

Buzz-Based Book Marketing

Once upon a time, people went to bookstores when they wanted to buy a book. Or at least, that was the theory. Actually, non-bookstore channels have been a big part of book sales for decades-at least since people like Joe Karbo ("The Lazy Man's Way to Riches") back in the... Read More

Sell Your Book At Book Fairs, Festivals & Trade Shows

Play a bigger game with your book sales by expanding your audiences at local or nonlocal book fairs, festivals or trade shows. Can't afford a booth or table, rent a space on someone else's table and volunteer to be back for their book. In fact, rent a corner at various... Read More

Sell Your Book with Pennies

Imagine you share a huge penny jar with each of your potential readers. Every interaction with a reader either adds or subtracts pennies from the jar. When readers need your info (non-fiction) or entertainment (fiction), they will trade the jar for your book, but only if... Read More

Increase Book Sales: When a Book is No Longer Just a Book for Sale

Do you have books sitting in your garage that you haven't sold yet and looking for ways to move them? Then you will want to know about these five outrageous ideas that aren't difficult and can be just plain out fun. Dede Hall, author of The Starving Student's Cookbook had... Read More

Seven Really Truly Unique Ways to Sell More Books

These marketing tips aren't for the weak at heart. Use discretion and know where the ego and self-promotion boundary stands for you. 1. Use a fold over business card. Place your book information inside the fold. The title on the bottom side of the fold so it is seen first... Read More

Top Ten Ways to Promote Your Books Through Flyers

A flyer is an excellent, inexpensive way to promote your book. What makes one flyer so much better than another? Use these top10 tips to make your flyer stand out from the crowd. 1. Include a colored picture of your front cover. People want to see what your book... Read More

Make your Book Stand Out From the Crowd: Know your Audience

Most authors say, "Everyone will want my book, and when I take it to Oprah, it will sell millions, and I'll make millions, too." Not exactly true. If you are writing a book you need to know your specific audience. This gives your book its unique selling point. Writing for... Read More

Sell More Books With Your Sparkling Introduction

Why write an introduction? Nobody reads it anyway. Up until now, this opinion has had clout. But now, with a shorter introduction of one to two pages, and through the five essentials below, your introduction will become the fourth sales tool for your book. When people read your clear, concise... Read More

Three Powerful Tips on Selecting a Book Topic that Sells

The topic of your book or eBook counts-big time. Which would you buy-The Art of Kissing or The Art of Courtship? The kissing book sold over 60,500 while the other sold only 17,500 copies. Before you choose your topic pay attention to your audience. What do they want and need?... Read More

In The News:


All-New 2009 Dodge Ram Takes Over kbb.com(R) Homepage With ...
MarketWatch - Nov 21, 2008
Dodge has partnered with Kelley Blue Book for this particular portion of its "game-changing marketing launch" of the 2009 Dodge Ram, targeting in-market ...

City staff creates marketing book
Arizona Republic, AZ - Nov 21, 2008
It's a departure from Chandler's two previous incarnations of the marketing material, when the task was farmed out to outside companies. ...

Cowles' life an open book
Louisville Courier-Journal, KY - 2 hours ago
The book was published by Playground Marketing, which last year produced "Coach Yow: 'I Will, Not Just I'll Try,' " which was inspired by North Carolina ...

Some Vital Components for Your E-book Internet Marketing Strategy
Promotion World (press release), CA - Nov 19, 2008
by CODY JAKES Do not underestimate the importance of having a good e-book internet marketing strategy. It will make or break your success in terms of the ...

Boston Globe

Shelf Life
Boston Globe, United States - 3 hours ago
... marketing, according to the colorful new history "A Great Idea at the Time: The Rise, Fall, and Curious Afterlife of the Great Books" (PublicAffairs), ...

The Star-Ledger - NJ.com

BOOKS: Esteban Dorantes is stranger and more magical than fiction
The Star-Ledger - NJ.com, NJ - 8 hours ago
After brainstorming, it was decided to stop marketing to the "2 percent of the country who are eggheads" and instead go after "the butcher, the baker, ...

Online rental service is Netflix for bookworms
San Francisco Chronicle,  USA - 8 hours ago
The Newark, NJ, company, started in May 2007 and shipped its 100000th book in early October, marketing director Eric Ginsberg said. ...

Making Art
Washington Post, United States - 22 hours ago
One book examines the art market as it is, another looks at how it should be. Comments that include profanity or personal attacks or other inappropriate ...

Marketing Webinar to Help Businesses in a Downturn Economy - 42 ...
PR.com (press release), NY - 14 hours ago
Lowell's book, 42 Rules of Marketing, published by SuperStar Press is the inspiration for the webinar. Rules from Lowell's book like, Get to Know Your ...

The Gazette (Montreal)

Flushed with pride, Joe signs a book deal
The Gazette (Montreal), Canada - 3 hours ago
Great moments in marketing: The management at Pascha, a brothel in Cologne, Germany, was only kidding: Tattoo our name on your arm and get free admission ...
book marketing - Google News
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