Marketing With Blogs - Part 1

Marketers have found that blogs are excellent tools for communicating with their audience. Anyone who has something to sell or an idea to promote can benefit from using blogs.

Corporates like Nike are using blogs to build branding. Microsoft and Sun are using them to communicate with the developer community.

Blogs have a number of advantages that make them excellent tools for communication.

They are cheap to install and require little or no technical expertise. So the entry point for blogging is very low when compared to the expense of hiring a website designer.

While building a website is often out of the reach of most solo entrepreneurs, anyone can start a blog. If you can't write or hate to write, you can start an audio or video blog. The possibilities are endless.

Blogs also help you create content that search engines love, and encourage linking from a number of other bloggers who write on similar topics. This makes them excellent tools for getting high search engine rankings and boosting your visibility.

They also encourage immediate responses from your readers and customers, so you can get feedback, tweak your campaigns and respond better to the market's demands.

Blogs, and the RSS feeds they come with, help you syndicate your content online, boost your reach and influence and allow readers to control their communications with your company.

Your blog can be your selling point and help your prospects opt for you and your services over those of others.

Whether you're an individual, entrepreneur, small business, consultant, coach, book author, independent filmmaker, actor, model, travel guide, work-at-home mom - someone who wants to promote their individual skills and talents or interests ? there is immense potential in using blogs to promote your business.

In part 2 of this article series I cover some tips that will help you ensure your blog is a good marketing vehicle. http://www.blog-maniac.com/marketing-wit h-blogs2.htm

Priya Shah is the CEO of eBrand360 and writes the Marketing Slave blog.

This article may be reprinted as long as the resource box is left intact and all links are hyperlinked.

In The News:


BCS Live Blog Will Have New Look/Feel, Same Sass
Deadspin, NY - 20 hours ago
Bookmark this tag page, drop the RSS in your reader, or just keep the page open and refresh constantly (you had tons of practice on that last year). ...

Buzzwords of Web 2.0: RSS Down, Microblogging Up
ReadWriteWeb, CA - 18 hours ago
Some of the main terms of the Web 2.0 world like 'RSS,' or 'cloud computing' have also been on a steady downward trajectory, while 'blogging' is still ...

Intel-backed Enterprise 2.0 Suite Is Discontinued
PC World - 13 hours ago
In a bundle integrated and maintained by SpikeSource, SuiteTwo included blog publishing software from Six Apart, RSS content syndication software from ...

Blogging the recount: Contest coming
Minneapolis Star Tribune, MN - Jan 5, 2009
You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed. ...

Join Me on Ada Lovelace Day
Huffington Post, NY - 21 hours ago
I've got a Twitter account, mailing list and blog set up, so feel free to follow, subscribe and add to your RSS reader, as you wish! ...

Blog So People Will Read It!
PWO, France - Jan 8, 2009
Take the time to publish an RSS/Atom/XML feed. You can do this very easily on a blog hosting site such as Blogger. 4. Take care in choosing the titles of ...

ScienceBlogs

Search this blog
ScienceBlogs - Jan 4, 2009
First, all of the major publications I read (Journal of Applied Physiology, Chest, Circulation Research, Science, Horse and Hound) all have RSS feeds for ...

Review: Byline for iPhone
Macworld, CA - Jan 7, 2009
I’m not much of a sharer—good grief, isn’t blogging and tweeting enough?—but many of my friends are. Their shared stories, alas, do not appear in Byline. ...

Google as an Example of How to Blog for Business
WebProNews, KY - Jan 6, 2009
Google offers more than one way for readers to stay updated with new blog posts across its entire network of blogs. There are RSS feeds, a standard feature ...

Independent Tools are the Keys to the Web
Mobile Messaging, MA - Jan 7, 2009
By taking the RSS of his friends blogs, pushing them through some scripts, he has created an alert service on a Twitter channel (that is naturally ...
blogging rss - Google News


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