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How To Use RSS Correctly
There is no doubt in my mind that RSS is here to stay. RSS is a simple and effective means of communicating your message to your visitors without invading their privacy or spamming them. It has many benefits over email and there have been many reports of the death of email due to the continual rise of mass spamming and non delivery due to spam filters. By no means is email dead, it is still the best personal communication method besides picking up the phone. It's just that RSS does some things much better than email.
I have been informing and educating webmasters about RSS since I first discovered the potential of this medium. A whole industry has now grown up around RSS and now there are directories that specialise in listing RSS feeds and tools to help you create RSS feeds. Everyone seems to be jumping on the bandwagon and everybody seems to have their own opinions about how RSS should be used. Even Google has joined in to offer adsense in RSS feeds.
The problem I see is that improper use of RSS may well send RSS the way of email. Currently it seems that if you publish an RSS feed the contents of that feed seem to be considered public domain. The reasons for this is, I believe, to do with the way content is packaged in RSS, this makes the content easy to syndicate. It is not that difficult to create a script or desktop application to strip out the content of RSS feeds and publish them on someone else's website. There is even a few applications being sold for just this purpose.
This has lead to what I consider improper use of RSS feeds to spam the search engines, this seems to be aimed particularly at Google. Although not yet widespread yet many webmasters are cottoning on to the fact that they can get easy content for their websites without putting in much effort. Although off hand this may not seem detrimental to you, consider the long term consequences. Your feed copied hundreds if not thousands of times and no back links to your site as the links have been stripped. What if Google decides to penalise due to duplicate content, the consequences could be that your site is dropped from Googles listings.
After considering such a scenario I have come up with a few suggestions. Firstly only publish a teaser paragraph in your feed that links back to the main article. Although some may disagree with me as they prefer the full article in the feed, I truly believe RSS is better suited to notification type messages. Secondly you can publish some terms in your feed which states that the contents are personal use only and you should be contacted for syndication rights. While this will not stop those determined to copy the content of your RSS feed it will help raise awareness of the issue.
Allan is the webmaster at NewsNiche an RSS resource for webmasters. Learn how to use RSS to attract and retain visitors to your site.
Deadspin, NY - 19 hours ago
Bookmark this tag page, drop the RSS in your reader, or just keep the page open and refresh constantly (you had tons of practice on that last year). ...
ReadWriteWeb, CA - 17 hours ago
Some of the main terms of the Web 2.0 world like 'RSS,' or 'cloud computing' have also been on a steady downward trajectory, while 'blogging' is still ...
PC World - 12 hours ago
In a bundle integrated and maintained by SpikeSource, SuiteTwo included blog publishing software from Six Apart, RSS content syndication software from ...
Minneapolis Star Tribune, MN - Jan 5, 2009
You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed. ...
Huffington Post, NY - 20 hours ago
I've got a Twitter account, mailing list and blog set up, so feel free to follow, subscribe and add to your RSS reader, as you wish! ...
PWO, France - 23 hours ago
Take the time to publish an RSS/Atom/XML feed. You can do this very easily on a blog hosting site such as Blogger. 4. Take care in choosing the titles of ...
ScienceBlogs
ScienceBlogs - Jan 4, 2009
First, all of the major publications I read (Journal of Applied Physiology, Chest, Circulation Research, Science, Horse and Hound) all have RSS feeds for ...
Macworld, CA - Jan 7, 2009
I’m not much of a sharer—good grief, isn’t blogging and tweeting enough?—but many of my friends are. Their shared stories, alas, do not appear in Byline. ...
WebProNews, KY - Jan 6, 2009
Google offers more than one way for readers to stay updated with new blog posts across its entire network of blogs. There are RSS feeds, a standard feature ...
Mobile Messaging, MA - Jan 7, 2009
By taking the RSS of his friends blogs, pushing them through some scripts, he has created an alert service on a Twitter channel (that is naturally ...
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