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Advertising For The Long Haul and Not the Short Term Gains
New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More
Why Most Advertisements Stink!
Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More
Wheres Me Pot of Gold and Lucky Charms?
We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More
Juice - Scam of the Decade or Opportunity of the Century
If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More
What?s the Score?
You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More
How To Write More Powerful Brochures, Leaflets, And Catalogues
Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More
Localized Advertising ? Door-to-Door Ad Distribution on the Fly!
Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More
Understanding Internet Banner Advertising
Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More
In Advertising Bigger isn?t Always Better
If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More
Marketing Lessons I Learned in Chicago this Week...
I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More
Fresh News
MarketWatch - Nov 19, 2008
The study also reports that eliminating the tax deductibility associated with television advertising would result in a reduction of childhood obesity, ...
TV Ads Contribute to Childhood Obesity, Economists Say New York Times
Fast-food ad ban could cut child obesity: US study Reuters
Study: Banning fast-food TV ads could dent obesity The Associated Press
Los Angeles Times - PerezHilton.comall 498 news articles
CaymanMama.com (press release)
MarketWatch - Nov 20, 2008
The Q3 2008 figures, published in the IAB Internet Advertising Revenue Report, are 2 percent higher than the Q2 2008 results. Set against strong economic ...
Two Tales of Online Advertising IT Business Edge
Online advertising growth stalls from second quarter to third quarter ZDNet
Q3 Online Ad Revs Rise 11%--Less Than Half Q307 Growth Rate: IAB Forbes
CNET News - Financial Timesall 254 news articles
New York Times
New York Times, United States - 6 hours ago
Bryan Adams is the face of a sophisticated new advertising campaign that is trying to get troubled veterans to come in from the cold and piercingly lonely ...
MarketWatch - Nov 21, 2008
NEW YORK, Nov 21, 2008 /PRNewswire via COMTEX/ -- The general membership of the Medical Advertising Hall of Fame voted to induct three new individuals at ...
The Australian
Bloomberg - Nov 21, 2008
21 (Bloomberg) -- The Wall Street Journal is invading the New York Times' advertising turf as competition intensifies in a souring US economy. ...
The firm believer The Australian
all 6 news articles
MarketWatch - Nov 19, 2008
The global outlook series on the Advertising Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research ...
Financial Post, Canada - Nov 21, 2008
Economic turmoil at the Big Three automakers could have a devastating ripple effect on a number of industries, from advertising, marketing and media to ...
Advertising stalls for Big Three automakers www.rbr.com
Ad Spending Down for Big Three Automakers, Nielsen Says Television Week
Is what's good for GM good for the US? TMCnet
all 8 news articles
Sydney Morning Herald
Sydney Morning Herald, Australia - 22 hours ago
PIZZA chain Domino's is feeling the heat after health authorities called for a ban on its latest advertising campaign, accusing it of marketing alcohol to ...
MarketWatch - Nov 20, 2008
one of the nation's premier specialty sporting retailers, today announced that it has hired TM Advertising as its first advertising agency of record. ...
New York Magazine
MarketWatch - Nov 21, 2008
The weakened US economy, stifled by the subprime mortgage crisis, has dealt a punishing blow to classified advertising revenues, which for decades the main ...
Tough times get tougher for the Times American Thinker
New York Times Slashes Dividend to Save Cash in Slump (Update2) Bloomberg
UPDATE 1-New York Times cuts dividend, 'reevaluates' assets Reuters
The Associated Press - TopNewsall 247 news articles
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Print Advertising: Knowing What To Put In Your Ads
How To Tame The Buying Beast Inside Your Customer
The First UK Man To Become a Human Billboard an Interview
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Should You Advertise on TV?
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Grab Your Share of Untold Amounts of Advertising Dollars
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